A few months ago, our company We Translate Beauty, a translation service provider specialising in the cosmetics sector, was involved in an important episode that demonstrates just how important it is to choose a language service provider with sector- specific expertise.
In a text sent to us by the client for translation, the following sentences were included:
- “Gamma-Amino Butyric Acid associated to biomimetic peptides with similar cosmetic botox action”.
- “Transient sensation of numbed tissues (especially in the lip contour area) is an indication of “boto-like similar” action and the fact that the assets present are exercising their powerful smoothing and relaxing action on expression wrinkles”
In doing some terminological research our translator discovered a 2007 French judgment that condemned a cosmetics manufacturer for the use of the words “botox” and “boto-like” at the request of Allergan Inc., owner of the Botox brand.
We immediately alerted the client, suggesting to remove the reference to the product Botox and replace it with the words “cosmetic action similar to botulinum toxin” to avoid the risk of a court summons with consequent economic and image damage.
The customer, after having heard from his laboratory, confirmed the interest in settling the matter beforehand, asking us to also modify all other translations placed on the packaging of the same product line.
Why did I tell you this story?
Because it is important for you to know that WE TRANSLATE BEAUTY is not only the best agency to entrust your translations in the Hair&Beauty sector, but a true reliable partner on which you can rely.
We don’t just translate, but we also offer our expertise in the field to help you grow in foreign markets without legal disputes or trivial errors that can undermine your credibility.
Like the time we corrected the chemical formula of ammonia, written incorrectly on the packaging of a hair product.
Ammonia was the main ingredient of the formulation and it seemed at least absurd that they could have been wrong, but so it was… Fortunately in the translation phase we have reported it immediately and were able to make the necessary corrections!
So, now you know you have two choices in front of you.
You can continue to rely on any translation agency that will simply translate your texts, sometimes making mistakes because it does not perfectly understand the technical language of our sector.
Or you can consider the idea of being supported by WE TRANSLATE BEAUTY, The Translation Specialists in the Hair&Beauty Sector.
If you are interested in the latter, there are two ways to get in touch with us and consider working together.
Write to us at info@wetranslatebeauty.it and our secretariat will contact you to make an appointment with me immediately.
Good marketing, well translated!
Katiucha Boncompagni
CEO We Translate Beauty
www.wetranslatebeauty.it
